The Seriousness of the Web

I found this an interesting post about Gil of Brazil and his talk at SXSW. The long transition to the Web is not yet far along. How can you tell this? So far, the Web is mostly for amateurs. The Serious People are still in universities, on TV, movie studios, etc. If you are a Serious Person, you still go through the channels, not directly to the Web. This is beginning to transition - with political blogs being one of the first areas of progress. The left blogosphere is giving the media a run for its money. Good political analysts and adivisors - at least on the left - now sometimes bypass traditional media and go straight to the Web for their operational platform.

When will musicians and artists go that same route? And writers of book-length fiction or non-fiction? When will the first full-length film come out on the Web - all by itself - not distributed by a studio and provided through some cable company or whatever?

This will be the way it works 10 years from now. The disruption is still to come.